Creative Girl
Paola Mounla
Partner & Creative Director
14 years of experience in the communication industry in the MENA region.
2 nationalities, Lebanese Canadian. 2 schools, College Marie de France in Montreal and CLW in Lebanon.
1 university, Lebanese American University. 1 BS in Graphic Design. 1 academy, Accademia Italiana di Firenze. 1 certificate in fashion illustration.
5 languages, French, English, Arabic, Italian and basic German.
8 working years in Dubai with 3 multinational agencies BBDO, FP7/McCann and FCB. 6 working years in Beirut with 1 multinational agency in Beirut, J. Walter Thompson where she became the Creative Director in 2016.
1 cofounded independent agency, in 2019, Midnight Cravings.
1 cofounded e-commerce platform, LooZoom.com
1 founded social media art platform in October 2019. Paola is the founder and curator of Art of Thawra, an Instagram platform that collects all the Lebanese revolution art @Art_of_Thawra
Experience in 20+ business sectors including telecom, retail, FMCG, banking, cosmetics and beauty. Handling more that 50 different brands such as Coca-Cola, McDonald’s, Heineken, Nestlé Necafe, Snickers, M&Ms, Oreo, Tuc, L’Oréal, Maybelline, Nivea, touch, Red Bull, Bou Khalil Supermarkets, Dubai Holdings, Emirates NBD, Wafi mall, Barclays bank, Mastercard, DIFF, among others.
70+ award trophies, at regional and international award shows such as Cannes Lions, D&AD, Clio, New York Festivals, Lisbon Ad Festival, the Dubai Lynx, MENA Effies, the Loeries and many more. Among which are 3 Silver Lions in Outdoor, Design and PR and 5 Dubai Lynx Grand Prixs in Outdoor, Direct, PR, Integrated and Creative effectiveness.
5 completed international creative juries. Paola had the honor to judge on the Cannes Lions Direct Jury in 2018, the New York Festival integrated Grand Jury in 2018, the New York Festival Design Grand Jury in 2017 and the Dubai Lynx Student jury in 2017. She judged on the Lisbon Radio Grand Jury in 2019.