Founded in January 2019, Midnight Cravings is completely independent of any global network. Making it much easier for us to adapt, move faster, break tradition and keep changing with the needs of our clients and the market.
The Midnight Cravings Freelance Collective™ is our employees. Which means we are running an agency, without employees. No employees, means no salaries. No Salaries means no monthly obligations. No monthly obligations means we’re never after a retainer. That’s less obligation for you.
Why are we called Midnight Cravings? With today’s demanding, fast paced market, brands and clients are up all night strategizing, reinventing themselves, thinking of the next thing.
And all that midnight thinking leads to midnight cravings such as new logos, activations, e-commerce strategy or social media posts. That’s what we’re here for.
14 years of experience in the communication industry in the MENA region.
2 nationalities, Lebanese Canadian. 2 schools, College Marie de France in Montreal and CLW in Lebanon.
1 university, Lebanese American University. 1 BS in Graphic Design. 1 academy, Accademia Italiana di Firenze. 1 certificate in fashion illustration.
5 languages, French, English, Arabic, Italian and basic German.
8 working years in Dubai with 3 multinational agencies BBDO, FP7/McCann and FCB. 6 working years in Beirut with 1 multinational agency in Beirut, J. Walter Thompson where she became the Creative Director in 2016.
1 cofounded independent agency, in 2019, Midnight Cravings.
1 cofounded e-commerce platform, LooZoom.com
1 founded social media art platform in October 2019. Paola is the founder and curator of Art of Thawra, an Instagram platform that collects all the Lebanese revolution art @Art_of_Thawra
Experience in 20+ business sectors including telecom, retail, FMCG, banking, cosmetics and beauty. Handling more that 50 different brands such as Coca-Cola, McDonald’s, Heineken, Nestlé Necafe, Snickers, M&Ms, Oreo, Tuc, L’Oréal, Maybelline, Nivea, touch, Red Bull, Bou Khalil Supermarkets, Dubai Holdings, Emirates NBD, Wafi mall, Barclays bank, Mastercard, DIFF, among others.
70+ award trophies, at regional and international award shows such as Cannes Lions, D&AD, Clio, New York Festivals, Lisbon Ad Festival, the Dubai Lynx, MENA Effies, the Loeries and many more. Among which are 3 Silver Lions in Outdoor, Design and PR and 5 Dubai Lynx Grand Prixs in Outdoor, Direct, PR, Integrated and Creative effectiveness.
5 completed international creative juries. Paola had the honor to judge on the Cannes Lions Direct Jury in 2018, the New York Festival integrated Grand Jury in 2018, the New York Festival Design Grand Jury in 2017 and the Dubai Lynx Student jury in 2017. She judged on the Lisbon Radio Grand Jury in 2019.
13 years of experience in the communication industry in the MENA region.
4 multination agencies. including DDB and JWT. Previously Associate Creative Director at J. Walter Thompson MEA, based in Beirut since 2009.
multiple challenging positions in several high-profile agencies and led his teams to sell award-winning creative work to well renowned clients.
4 super powers art direction, branding, copywriting and conceptualization across many sectors including Telecom, automotive, banking, NGOs, real-estate, FMCG, cosmetics and many more.
Experience of working on brands such as Zain Telecom., Saudi Telecom Company (STC), Touch Telecom, TDHC real-estate, SHELL, Heineken, Red Bull, UN, BBC, Bel, Nestlé, Milo, Maggi, Nido, Friesland rainbow milk, Danone dairy, Candia, Roadster Diner, CME, J2 VODKA, Mercedes-Benz, VW, Volvo, al-Baraka Bank, QNB, Byblos Bank, George Charka Fashion Atelier, Glenfiddich Whisky, J&J, Beesline, Bou Khalil, GlobeMed, IDAL, Saudi Arabia General Investment Authority (SAGIA), Al BadiaCement, and Samsung.
Alaa holds a BA in fine arts faculty from Damascus university, specialized in visual communication art and graduat- ed second in his class in\ 2006. In his free time he has also participated in many art exhibitions and festivals.
Living to learn, achieve and inspire.
Lea has 9 years’ experience with multinational agencies managing diverse national and international client profiles – from telecom, to FMCG, to retail, to automotive, to technology companies working with a cross functional team including creative, digital, media, social media, PR, production houses and the content unit department. Lea is an Agile
juggler between the clock and the compass. Started her career at Leo Burnett Beirut in 2012 as a Junior Communication Executive, stepping up to Account Manager at J. Walter Thompson Beirut in 2015.
In 2017, Lea was nominated for the JWT Hip Club Class which is created to identify 50 outstanding employees across the network.
Lea later moved back to Leo Burnett as Communication Supervisor on Proctor and Gamble, before she left Leo Burnett Beirut in August 2018 to jump on a new challenge; the start of Midnight Cravings.
Clients she’s worked on:
P&G, Touch, Red Bull, Volkswagen, Bou Khalil, CME, Globemed, ABC, Coca-Cola, Beesline, Mondelez International, Chateau Musar.
11 years of experience in Marketing and Advertising.
After starting her Marketing career at Banque Libano-Francaise and Les Affichages Pikasso, Maya flew to Paris to get her Master degree in Marketing and Advertising from ESG Management School. She then moved back to Lebanon and joined multi-national agencies including J. Walter Thompson and M&C Saatchi, where she handled a portfolio of accounts ranging from FMCG to retail, banking and luxury goods.
Throughout her career, Maya gained expertise spanning across marketing and communication, strategic planning, project management, media planning and advertising sales. .
Since 2018 Maya’s been working on the start of her own business.
Her experience in both the marketing sector and advertising sector have shaped her to become a professional with a broader view on communication and the industry as a whole.
We’re based everywhere. We’ve set up shop in 2 countries: Lebanon and Saudi. But we also move around based on market and client needs. We move easily across the GCC and Europe. Sometimes you’ll even find us working by the pool. And if need be, we can come work at your offices.